Compelling Press Coverage   -   Strategic Social Media   -   High-Visibility Events

Dedicated, agile media strategist passionate about meaningful, prolific visibility and compelling, ROI messages. Articulates brand values, vision and impacts in vibrant perspectives. I name the stakes and uncover next-level takes that even Founders have not imagined about a company’s work. All in service of getting organizations into the hearts, minds and conversations of target audiences.

I net feature stories for clients in outlets including Bloomberg Businessweek, The New York Times, Wall Street Journal, The Washington Post, Business Insider, Fast Company, Bon Appetit, Food & Wine, Sunset Magazine, Men's Health, Women's Health, Prevention, Better Homes and Gardens, Popular Science, TechCrunch, The Economist, NPR’s Marketplace, WIRED Magazine, The California Report, Los Angeles Times, San Francisco Chronicle, Eater SF, SFGATE, Civil Eats, Food52, San Francisco Business Times, Modern Luxury's San Francisco Magazine, 7x7, The Bold Italic, Chowhound, East Bay Nosh, Edible East Bay, and more.

Specialties: Social impact startups, good food, food politics, food cultures, Chef innovation and Chef heritage, artisan CPG food production, food tech that advances sustainability, culinary techniques & improves operations and customer experiences, local economic development, livability & urbanism, multifamily infill housing campaigns, sustainable enterprise, sustainability tech, social good.

Portfolios of select press coverage for clients:
Hodo - One of the fastest growing companies in the plant protein CPG category—with organic, artisanal tofu as the foundation.
Saluhall SF - New transit-connected IKEA-adjacent food hall showcasing local restaurateurs - from global partners KERB and INGKA Centres.
Prescott Market, Prescott Night Market, West Oakland Farmers Market
SanDai & KOPI Bar, Killiney Kopitiam USA - Chef Nora Haron
Creator - food robotics & a dining experience that makes supporting good food producers & ranchers accessible to everyone. Plus, Creator offers the democratization of high culture & good design.
Restaurants, chefs, & artisan food producers - a variety of clients.
I’m also passionate about urbanism, active transportation and sustainable livability. I have led public affairs, community outreach & behind-the-scenes social media campaigns as well as public large-scale, multivariate event production in these spaces as well.

I get authentic leadership the credit it deserves, by:

Netting appetite-whetting media attention. Print, online, TV, radio, social.
Fomenting buzz that has staying power with issue-driven press coverage. I pitch and place stories that matter. Stories that make you vital in the public consciousness and conversation.
Engaging the core and igniting the message beyond existing fans to uncharted target demographics. I entice a wide range of press outlets and sections - feature, news, business, food, lifestyle, politics, sustainability, tech, design, art and more. I strategically identify truly newsworthy client story hooks and tease out endless angles within a single campaign.
Producing mind-sticking events. I conceptualize and execute events that create staying power in the public imagination. The event stage is crowded. Plus - events are ephemeral. I produce more than-events - my clients’ events keep people talking for months and years after events that last just a few short hours.
Sparking stakeholder interest & activating powerful social networks. I make your narratives thrive and go viral. I draw in new audiences & jumpstart lasting streams of supporters.
Sheparding outcomes. I pivot media inquiries that appear ominous or off-message into stories that win hearts and minds.